Business Director

About us
Indicia Worldwide is an insight and technology-led communications agency with global production expertise.
Why we exist:
we create new value
At Indicia Worldwide, our philosophy is one of 'creating new value'. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution. For our clients and their customers, we are building mutually-beneficial partnerships. We see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.
Our substantial investment in our technology and data science capability, and resource, provide our differentiation in the marketplace. Data insight and marketing technology allow us to measure our work, evidencing ROI as the most critical metric in today's environment.
We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realize ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.
As a business we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.
We believe in what we do. We believe this proposition makes us unique. We have the capacity to redefine the way marketing is activated for our clients across the globe. Now, and well into the future.
The output:
Improved client performance by engaging consumers with brand ideas better, faster and more cost-effectively, across every step of a brand's journey to market.
About the Team
Client Services is committed to providing excellent client experience and supporting the growth of the agency. By developing strong relationships built upon trust we help inspire our clients.
As a Business Director, you will work alongside the existing team on marketing projects encompassing our marketing performance and marketing production value proposition
At Indicia Worldwide, the concept teamwork and quality are the essence of our culture. Therefore, each member of the Client Services team - including the Business Director- must live by and display the following values:
+Collaborative:
work as One Indicia with our immediate team but also with the wider business to deliver and activate our proposition across marketing, procurement, tech and data.
+Accountable:
As part of the Client Services team, you will also act as the escalation and resolution point for your direct reports, as well as the trusted partner for your key client stakeholders. You will lead by example, demonstrating the importance of delivering in line with our Indicia Worldwide proposition and our client requirements.
+Pioneering:
Deep dive in our client brands to immerse yourself in customer data to understand more about what makes customers tick and help clients optimize and harness technology to connect - thereby finding opportunities where others don't see them.
+Entrepreneurial:
demonstrate a desire to make a difference to our business, by playing a key part in the team, helping deliver growth as well shaping the client experience.
Purpose of the role
As a Business Director (BD), you will support and drive growth of the assigned accounts through balancing day to day operational support and leadership to the teams with a strategic approach to the client in order to enhance our service offering and overall performance.
+Vision:
The Business Director takes the lead in establishing and nurturing strategic client relationships/engagement across all their brands/markets
+Mission:
To activate the proposition of Indicia Worldwide through clients ensuring the best customer service, quality and value in line with our clients' needs.
+Approach:
To establish excellence in client services and account management through our values - Collaborative, Entrepreneurial, Pioneering and Accountable
You will contribute to the strategic direction and growth of Indicia Worldwide proposition and will work with your teams and the rest of Client Services teams on client development activities and strategies. You will have a commercial focus and you will work closely with the Client Partner to ensure the contribution to forecasting and the accuracy of the budgeting process. You will also be able to support the strategic framework to secure additional work independently based on current services and work closely with the senior management to educate clients on the value of the entire Indicia proposition.
You will have accountability for your team's accuracy, quality, timeliness and profitability of multiple campaigns and projects by coaching and training your direct reports (and any more junior Client Services individuals) on how to manage the briefing, scheduling and delivery process on behalf of the client. You will be expected to help your team to identify opportunities for growth and share them with your Client Partner.
Skills, knowledge, experience and exposure:

• Significant background in an agency or marketing and communications role
• Demonstrated high level of exposure to multicultural and international environments and ability to effectively liaise with both internal and external stakeholders
• Strong background in CRM and digital marketing strategy and execution
• Full understanding of entire end-to-end marketing process, from client strategic requirements to deliver cross-channels
• Strong understanding of retail and POS

Negotiation Skills:
Diplomatically manage client and team conversations to find mutually beneficial outcomes, be it in terms of savings, value engineering, quality, design, strategy, etc.
Campaign Management :
Support your team in the delivery of strategic high value campaigns and projects by providing them with the right insights, tools and leadership style.
Communication:
Ensure that the team have a relevant and reliable flow of information on Indicia Worldwide's capabilities, relevant client updates and internal ways of working.Communicate effectively with all relevant stakeholders - team, client and senior leadership as well as any other support function in the business
Customer Focus:
Leverage all aspects of the client's relationship and utilize knowledge to have maximum impact on the client's business.Build and deliver clients 'quarterly business reviews' including optimization plans
Data Experience

• Experience in working alongside data teams (analysts, data scientists) to deliver their role.
• A foundational understanding of key concepts, statistics, machine learning, databases, APIs.
• Understands where and when to leverage data. Understands which SME to engage depending on topic.

Tech Experience (non-tech team)

• Understanding of organization technologies available and how to use key systems
• Ability in sourcing/capturing problem statement/client objectives
• Pre-empts/identifies opportunities for technology

Creative Experience

• Experience in working within or with a creative agency
• Deliver outstanding creative solutions - unique, single-minded and effective.
• Understand the needs of the client and ensure these are fully met by all the internal agency departments (Strategy, Creative, Design, Production).

Retail Experience

• Understands retail specifics &
  dynamics
• Familiar with Shopper Marketing principles
• Ability to identify opportunities across the retail activation value chain regarding effectiveness and efficiency

Digital Marketing

• Understanding of the principals of developing, implementing, overseeing and optimizing digital marketing strategies
• Up to date on the latest digital marketing trends and technologies
• A sound understanding of CRM strategy and software systems

Relationship Management

• Invest significant time with senior client stakeholders, acting as a 'go-to' person for them and helping them defining the strategic direction of their marketing/production plans.
• Represent Indicia CAPE values and lead by example in ensuring that their direct team are also developing strong relationships with their client stakeholders and provide support whenever needed
• Drive engagement through consistent and meaningful data driven interactions with the client
• Ensure appropriate resourcing to the account, providing sound and factual business cases to support staffing decision making.
• Support and facilitate development of the teams according to the feedback provided by the client and internal stakeholders

Growth

• Proactively develop and implement initiatives to expand Indicia Worldwide's offering to the client while ensuring that the direction of all the work and deliverables reflect the client's mission
• Build engagement strategies for growth across Indicia's performance marketing areas
• Identify opportunities within the client business for increased scope of Indicia Worldwide's capabilities
• Identify successors and ensure a plan is in place for short-, mid- and long-term succession.. click apply for full job details