Head Of Brand Marketing

Do you get a thrill when your work goes Viral? This is the perfect role for you! Head of Brand Marketing with a leading online womens fashion brand!

PSA to all Fashion &
Social Media Obsessed Heads of Brand Marketing
Our client is looking for you to join their team and report directly to the business owners. You'll develop and execute a global marketing strategy, oversee brand and product marketing, drive consumer engagement, and lead cross-channel marketing experiences.
Collaborate with directors to achieve their 1, 3, and 5-year brand objectives.
Key Responsibilities:

Brand Strategy &
Innovation:

• Develop and implement a global marketing plan focused on fashion trends.
• Create annual brand marketing plans with clear goals and KPIs.
• Develop innovative marketing strategies for acquisition, engagement, and brand equity.
• Maintain a consistent, fashion-forward brand voice across all touchpoints.
• Monitor fashion industry trends and competitive activity.
• Plan and execute global fashion campaigns and promotional activities.

Team Management:

• Lead the Marketing team (Brand, Social &
  Influencer) to achieve fashion-focused targets.
• Oversee social media and influencer strategies.
• Collaborate with Creative, Digital, and Social teams to ensure cohesive fashion messaging.

Project Management:

• Own the Marketing calendar aligned with key fashion events.
• Manage brand campaigns and collection launches.
• Lead campaign meetings and oversee end-to-end execution.

Marketing Activity &
Community Management:

• Ensure brand presence in key fashion events and holidays.
• Manage Press, Publicity, and brand reputation.
• Build community relationships within the fashion industry.

Public Relations Management:

• Develop and execute a fashion-centric press strategy.
• Ensure a positive brand reputation through strategic fashion partnerships.

Brand Voice &
Messaging:

• Maintain a consistent fashion brand identity.
• Manage communications across all marketing channels.

Budgets, Reporting, &
KPIs:

• Manage Brand Marketing investments and KPIs.
• Innovate to maximize outcomes within the fashion sector.

Requirements:

• Proven experience in a similar role within fashion, e-commerce, or retail.
• You can say "
  I've been there, done that, gone viral"
  
• Expertise in brand development and multi-channel marketing campaigns.
• Strong relationship-building skills in the fashion industry.
• Excellent communication and project management skills.
• Proactive, detail-oriented, and passionate about fashion.

Benefits:

• Competitive salary
• Hybrid office/home working arrangement
• Fast-paced, fashion-focused work environment
• Staff discounts and company events throughout the year.

If this sounds like you, apply today or email your resume straight to

Please note, only shortlisted candidates will be contacted.
For a full list of our current vacancies please visit our website: