Senior Performance Marketing Manager

Amber is a new way to buy power, designed for a world powered by renewable energy. We give customers direct access to the real-time wholesale electricity price as it varies every 30 minutes, and the technology to shift more of their energy usage to the times when cheaper renewables are available in the grid. It's a cheaper way to buy power and the fastest way for Australia to reach 100% renewable energy.

We are growing rapidly and have thousands of customers who love what we are doing and a great product that will play a significant role in driving Australia towards a renewable future. We are backed by Australia's leading VCs (including Square Peg Capital and Main Sequence Ventures), impact-focused investors and individuals, and most recently by Commonwealth Bank and NRMA. We're now at a critical moment in taking the business to real scale as we disrupt a huge market for the better.

We're committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world. You'd be a part of a growing team of over 70, with expertise across energy, technology, marketing, and operations.

About the Role

• Scale our performance marketing channels via hands-on, day-to-day management of all direct response activity across paid social, display, video, search, and other channels
• Optimise and manage the ad accounts, leveraging best practices and driving industry-leading performance metrics
• Collaborate with the creative/brand team in scaling up the volume of new creative in-market, working closely with our internal creative team to iterate based on performance and insights
• Ideation, implementation and analysis of experiments to provide rapid feedback on which new targeting, bidding strategy, ad creative, and marketing funnel improvements are driving growth
• Optimise on-page conversion rates by testing different landing page designs and copy
• Test bidding to different audiences using our array of first-party audience data
• Report across all of our paid media activity and own core media KPIs such as paid CPL
• Contribute to our overall marketing analytics and attribution models to help draw out deeper insights from the data and think critically about the results

Key Requirements

• You have 5+ years experience working in high performing marketing/growth teams in fast growth environments with proven results
• You are an expert in running performance marketing campaigns using Meta Ads, Google Ads and other paid platforms, either in-house at another brand or agency-side.
• You're a data-driven marketer with a strong understanding of analytics tools such as Google Analytics, and have experience building dashboards in Google Looker Studio or similar
• You are familiar with Google Tag Manager and implementing custom tags, as well as Meta Pixel, Google Ads Conversion Tags and other publisher/3rd-party tags
• You have experience working with creative teams and have a solid understanding of what makes creative successful in performance media
• You are results-oriented and a problem solver, striving to hit goals and find the right solutions to challenges
• You love numbers and identifying the stories they tell. Excellent communicator who can distil complexity into impactful storytelling with data

What we believe a great team looks like

We put the customer at the centre of everything we do. Whatever it is we are doing, it's always with a viewpoint that this will help our customers, whether that's 10,000 customers right now, or 1 million customers in the future.

We are willing to take calculated risks on bold ideas. We seek to do things differently and are willing to try creative ideas if we believe there is significant upside with a culture where we recognise that not all ideas will succeed.

Hypothesis driven approach. We develop hypotheses of actions we can take to improve the business and then set up the systems to quickly test if that hypothesis was correct.

We seek insight. We seek to disaggregate the data to draw out the insight to inform our next hypothesis.

We prioritise the biggest opportunities. We test a variety of ideas but quickly cut what isn't working and double down on what is.

We continually learn and improve. We keep track of what we have learnt so that we continually improve and never make the same mistake twice.

We create leverage. We believe that the key to creating an efficient business at scale is to create leverage in everything we do. Whether that's implementing a better processes or developing a new technology to solve a problem faster.

We have fun. We love coming to work, and interacting with our colleagues and customers. If we spot an opportunity for a joke, or to do something nice for someone, then we take it.

How to Apply

• Please include your CV and a cover letter. In your cover letter, please answer the following questions:
  

You'd be working in a team at the cutting edge of new technology, as a part of Amber's Marketing &
Growth team.

At Amber you'll be able to apply your people and technical skills to help enable the uptake of renewable energy.

We're looking for a Senior Software Engineer to join our Product team and help enable the uptake of renewable energy.

We're always on the look out for new talent, if you think you'd be a great fit here at amber feel free to drop us an email at and we'll do our best to get back to you as soon as possible.

Amber acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we operate. We pay our respects to Aboriginal and Torres Strait Islander Elders past, present, and emerging.

Amber is available in VIC, SA, NSW, ACT and SE QLD.

Amber passes through wholesale electricity prices directly at the cost to us, this includes:
wholesale energy costs, hedging costs, network charges (per kWh and per day), metering costs, environmental costs and carbon offset costs.

Amber Electric Pty Ltd is an authorised electricity retailer and the provider of the Amber energy product.