Member Marketing Lead

Job Description - Member Marketing Lead (240000HU)

Job Description

Job Number:

Member Marketing Lead ( Job Number:
240000HU )

Description

We are seeking a dynamic and experienced Marketing Lead. This role will have a strong digital marketing focus and the right candidate will have strong email campaign and journey management skills. The successful candidate will play a key role in leading the delivery of digital marketing campaigns, optimising campaign performance, driving efficiencies within the team, and ensuring member-centric marketing strategies deliver targeted communications to RACQ members.

Key responsibilities:

• Ensure campaign strategies are insight-driven and member-centric.
• Use data and insights to find opportunities for growth and engagement - through campaign performance, audience, media channels, emerging trends etc
• Deliver targeted member-centric campaigns through a range of digital and traditional channels
• Ongoing reporting and evaluation of campaign performance with a focus on future needs
• Provide accurate and timely information through planning, reporting, and campaign analysis to leadership team and stakeholders.
• Collaborate with stakeholders to understand business goals and identify strategic marketing opportunities.
• Manage campaign budgets through effective tracking, reporting, and forecasting processes.
• Mentor team members as they develop their marketing skills.

About you

• 7-10 years of relevant experience in marketing strategy development and execution.
• Experience in managing marketing activity (inc. production) in a high-volume business across diverse channels, including digital, TV, radio, OOH, online video, SEM and Meta.
• Strong negotiation and relationship management skills.
• Excellent organisational, time management, and priority management skills.
• Strong attention to detail and problem-solving skills
• Proficient in Microsoft Office Suite, Google Ads, Meta Ads Manager, Email Marketing Platforms (Salesforce and/or Adobe).
• Creative, innovative, and strategic planning skills.
• Excellent communication skills with the ability to influence and negotiate at all levels.
• Desire to mentor junior team members (this role has no direct reports)
• Desirable but not essential skills;
  
  • Photoshop and InDesign.
  • Experience working in a financial services industry, or in a highly regulated environment

What we offer you;

Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:

• Financial benefits and discounts on a range of banking, assistance and insurance products
• Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest and EKKA
• A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
• Prioritise your wellbeing with our onsite and virtual health hub, discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness and free and confidential Employee Assistance Program (EAP).
• Invest in your development with in-house development programs and access to 80,000+ online courses.

Please Note;
to objectively and comprehensively assess your potential and suitability for the role, RACQ may require you to complete video interviews, psychometric assessments and/or criminal history check as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.

RACQ is a 'Circle Back Initiative' employer - we commit to respond to every applicant.