Head Of Marketing

About Us:

Avive Solutions, Inc. ( ) is a VC-backed healthcare technology company that has developed an FDA approved, next-generation Automated External Defibrillator (AED) and response system in an effort to - literally - save lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic team that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.

Avive is taking a fresh approach to addressing this decades-old problem by providing an advanced AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to cardiac arrest emergencies. We believe that this unique combination of deploying advanced - yet still accessible - hardware, and novel software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.

Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives!

About the Role:

We are seeking a Head of Marketing to lead our marketing initiatives and drive the strategic direction of our brand. As a key member of our leadership team, you will play a crucial role in amplifying our brand, increasing sales, generating qualified leads, and enhancing awareness of our innovative solutions.

What you'll do:

• Collaborate with the executive team to develop and execute comprehensive marketing strategies aligned with our business objectives.
• Lead and manage the marketing department, including today's marketing managers (who oversee product marketing, sales, events, and partnership marketing), in-house designers, and consultants, to ensure cohesive and effective execution of marketing campaigns.
• Devise and implement a holistic content and messaging strategy across all brand channels, including the website, email communications, social media, and more.
• Use your public relations and communications skills to maximize mass market, earned media opportunities.
• Direct and oversee paid advertising campaigns (Google Search, shopping, social), acting as a media buyer and creative strategist to maximize ROI.
• Take charge of owned social media activities and accounts to bolster industry and product awareness.
• Partner with commercial team members to experiment with and optimize various B2B and DTC customer acquisition paths.
• Extensive experience using Segment.Io and Klayvio to develop customized customer journeys across platforms (Bonus if you have experience integrating data from CallRail, social media accounts, and Salesforce as additional inputs to develop a clear UCP.)
• Collaborate with creatives, contractors, and agencies to deliver impactful marketing campaigns.
• Develop, produce, and share KPIs throughout the department and with senior management.

Who you are:

• An accomplished marketing professional with at least 10 years of experience in inbound marketing, e-commerce sales, and demand generation.
• Creative thinker with a penchant for testing new ideas, coupled with a robust data-driven approach.
• Ability to distill complex concepts into digestible content for diverse audiences.
• You know how to make a brand stand out, and be viewed by audiences as the de facto leader in it's product category
• Strong at crafting persuasive sales ad copy and mass market storylines and adept at analyzing ad performance metrics.
• An uncanny ability to guide customers through the sales funnel, as well as nurturing leads into loyal advocates.
• Adaptable and patient, with a proactive mindset towards evolving company needs.
• Fast executor who prioritizes market testing over prolonged perfectionism.
• Versatile marketer with expertise in diverse mediums, including video campaigns, in-person activations, and more.
• Skilled in sourcing, interviewing, and managing industry leading contractors, consultants, and agencies while adhering to budget and performance metrics.

Bonus points for:

• Expert-level proficiency with WordPress sites and Shopify. You know how to get under the hood and directly install tools like GTM, install and troubleshoot Shopify Apps, directly adjust and iterate PDPs for rapid CRO tests, and more!(We're not looking for someone to outsource their ideas. Instead, we need someone with deep subject matter expertise to take on these challenges directly.)
• Extensive experience with GA4, AdWords, and other relevant analytics tools such as Elevar.
• Experience taking ownership of:
  
• (1) Demand generation by driving qualified visitors to a website, call center, and sales team;
  AND
• (2) Creating mass market awareness to drive brand awareness and credibility amongst core target customers
• You know how to build sound attribution models from an omnichannel sales and marketing organization (we have web visits, inbound phone calls, external trade shows, and everything in between!).
• Competence in project management tools such as Asana.
• In-depth understanding of the sales funnel stages and buyer journey dynamics. You know how to analyze customer behavior, spot trends based on certain events, and test and iterate to optimize performance.

Equal Employment Opportunity

It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.

NOTE:
This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.

Anticipated salary range:
$200,000 - $230,000