Senior Brand Manager

Driven by the passion to improve quality of people's lives, WS Audiology continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

As the Senior Brand Manager of our retail business Bloom Hearing Specialists, you will act as the custodian of our Bloom brand while spearheading transformative initiatives across Australia and New Zealand. You will be an experienced retail brand professional with a robust background in a comparable role. This position offers the chance to lead strategic brand marketing and contribute to the enhancement of key brand metrics throughout our retail store network.

The role

Brand Guardianship

• Cultivate a deep understanding of the brand values and market positioning.
• Ensure consistency in brand messaging, visual identity, and the overall brand story across all retail channels and points of engagement.
• Execute strategies to protect and enhance the brand's reputation and impact within the market.

Retail Transformation

• Lead the charge on retail transformation initiatives, identifying avenues for innovation and enhancement in the retail experience for customers.
• Collaborate closely with interdisciplinary teams to conceptualise and execute retail strategies aimed at bolstering foot traffic, augmenting sales, and enhancing overall customer satisfaction.
• Keep up to date with industry trends, consumer dynamics, and competitive dynamics to inform retail transformation endeavors.

Strategic Planning and Execution

• Develop campaign plans that align with business imperatives, sales targets, and brand priorities.
• Oversee the rollout of marketing campaigns, promotional endeavors, and events
• Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and provide data-driven insights for optimising results.

Team Leadership and Development

• Provide inspirational leadership, guidance, and support to the marketing team, fostering a culture of innovation, collaboration, and excellence.
• Set clear performance objectives for team members
• Identify opportunities for professional growth and skill advancement

Experience

• Bachelor's degree in Marketing.
• Experience in marketing management roles within the retail industry.
• A demonstrated history of developing and implementing marketing strategies that enhance brand growth and retail performance is essential.
• Exceptional leadership skills are necessary, along with the ability to inspire and lead cross-functional teams effectively.
• Must possess strong communication, presentation, and interpersonal abilities.
• The capacity to analyse and interpret data, as well as to act on insights.
  
• Proven capability to excel in a dynamic and fast-paced work setting.
  

Culture and Benefits

• Flexible working arrangements
• Training and development opportunities to keep skills up to date
• Opportunity to work alongside a global retail team
• High performance and supportive work culture
• Employee Value Awards
• Discount on hearing aids for employees, friends, and family
• On-site parking (Port Melbourne Support Office)
• Annual flu vaccinations
• Employee Referral Program
• Paid Parental Leave
• Employee Assistance Program (EAP)
• Novated Lease (Australia only)
• Salary Sacrifice (Australia only)

In addition to the above, will be your commitment to being part of the bloom hearing customer journey according to the WSA values of Going Beyond Together, Pioneering for Better Solutions and Passion for Impact.
Sounds wonderful? We can't wait to hear from you.

We value the time and effort you have dedicated to applying for this position. We will reciprocate by promptly addressing your application.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Successful candidates will need to complete a police check which is covered by WS Audiology as part of the recruitment process.