Product Director - Small Format

Who we are:

We are a leading operator in Australia and New Zealand's fast-growing Out Of Home advertising industry and our purpose is to make public spaces better! We create deep engagement between people and brands through Unmissable location-based media solutions that inform, entertain, and inspire. Our network is unparalleled, with a diverse portfolio of 37,000 classic and digital signs across roadside, retail, airport and place-based media offering in CBD office towers and universities.

Our Culture:

Discover an organisation united by passion, respect, and imagination where you'll find rewarding opportunities, diverse experiences and an amazing culture. With 900+ professionals dispersed across Australia and New Zealand, we're proud collaborators. You'll have the opportunity to work with talented and dedicated colleagues, while developing and expanding your career. In a community as diverse as ours, everyone here has an impact. You're encouraged to be bold and brave, to push the boundaries, to celebrate wins and also to learn from mistakes which is integral to innovation. Become part of a fun, open family that's unified and motivated by common goals and determination. You're supported and encouraged at oOh!. There's always someone to help you when you need it.

The role:

This is a fantastic opportunity for a strategic senior OOH product specialist to join our team in Sydney and oversee oOh!'s end to end small format market proposition. Reporting into the Head of Product and leading a team of 2-4 Product Managers, you'll be responsible for leading GTM strategy and messaging for oOh!'s small format offering, to maximise revenue opportunities across the business. You'll also be responsible for:

• Leading your team through high value brief responses
• Delivering oOh's value propositions through category and client revenue sizing and strategic GTM approach in collaboration with Head of Product
• Developing and leading GTM messaging and defining the way in which the Sales team will take our propositions to maximise revenue opportunities
• Developing trade marketing strategies that compliment GTM messaging
• Articulating your products media evaluation metrics, USPs and develop training and strategies for how to best win vs competitors in OOH and other media
• Working closely with Solutions, and Data Sales Streams to link campaign effectiveness to client outcomes, ensuring all GTMs are underpinned by data/proof of effectiveness
• Developing and delivering product training modules for the Revenue &
  Growth team to set our market facing teams up for success and drive the best client and revenue outcomes
• Leading Tier 1 GTM presentations and client forums with our top clients/agencies
• Driving processes and reporting which hold Revenue &
  Growth team accountableto commercial success if in-market execution in line with GTM strategy
• Acting as a Thought Leader for your products in relation to shaping how our customers perceive our small format offering
• Staying abreast of key market trends which will help to shape future ways of selling, product development and research
• Contributing to network strategy and bids within the Commercial team
• Attending Quarterly Business Reviews, industry events and conferences which relate to your products as required

The Experience:

The ideal candidate will have significant experience in the OOH industry, as well as:

• Solid track record of driving commercial success through product strategies and revenue generation
• Significant experience in linking outdoor audiences in multi-format campaigns to achieve customer objectives
• Demonstrated history of leading through influence to achieve outcomes across the business in dynamic settings

Our Benefits:

You flex - We are all different and we recognise that. You can flex how and when you need and we have the opportunity to flex as work in a flexible capacity in an environment where you can bring your best self

Best You - We strongly encourage our people to be their best selves and we have internal and external training plus structured and defined career paths, NGEN memberships, peer mentoring, team shadow opportunities

Your leave, your way - purchase additional annual leave, inclusive paid parental leave policy that supports all parents and carers, paid wellbeing day, paid community service and volunteering leave days, swap a public holiday for a day of significance

Support You - We have partnered with wellbeing market leader, Sonder, which provides our people and their immediate family, free human centric wellbeing and care support 24/7. We also provide discounted gym memberships, clothing apparel and discounted online wellbeing retailers

Celebrate You - Active Reward and Recognition Program for peer-to-peer kudos!

If you're curious, brave, and ready to leap into a career like no other, then apply now!