Head Of Brand And Content Apac

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

The Head of Brand &
Content ideates and executes all Klaviyo brand-building initiatives and programs externally and internally. As the purveyor of all things Brand &
Content for the region,this position exists to ensure the APAC region knows what Klaviyo does and stands for through strategic and measurable programs and activations.

You will create and execute the GTM approach for notable company moments and content programs, ideate and execute branded programs, and create regional activations that drive virality and demand for Klaviyo. This role is truly two-pronged in that it also serves an important purpose internally, working closely with cross-functional GTM partners - across all Marketing, Sales, CS and Global to co-create a cohesive 'Klaviyo experience' no matter where a customer engages our brand. This role is responsible for not only creating cornerstone programs but leading their execution and reporting out on impact to provide strategic measurable outcomes through the pipe to pipe generation and revenue growth.

How You'll Make a Difference:

• Created and manage brand and content marketing efforts from start to finish across APAC and report on impact. Reporting includes traditional brand metrics, awareness and brand sentiment, site traffic, MQL, SQLs and pulling efforts through to pipe generation and revenue
• Partnership with local sales and partner teams to ensure GTM alignment, purpose and focus and success metrics
• Enable our GTM segments through integrated brand and content activations - from strategy to brief and through to execution, providing acquisition, pipeline, revenue and customer growth
• Align across all cross-functional departments to create awareness, increase engagement and drive business results. Ensure outcomes are nurtured to MQL and ARR by partnering closely with all departments within marketing
• Craft end-to-end customer journeys by partnering with our content and creative teams to optimise existing content and strategise new content
• Work closely with each functional area in the marketing department (Integrated, PR, Community, Paid, PMM, ecosystem, content, influencers) to determine which efforts should be elevated to the brand-campaign level and activated across all brand-owned channels for regional impact
• Own GTM strategy and execution for brand programs, select content programs and, when appropriate, regional events
• Ensure all marketing efforts leverage customer insights, address trends and serve the consumer and brand needs
• Be the champion of our quarterly themes across the department. Help to develop the themes based on your engagements with prospects and customers, and work with PMM to develop messaging for marketing. Bring them to life in-market with the help of your cross-functional marketing teams
• Leverage external partners to ensure our brand tracker is measuring what matters to Klaviyo within the region and is relevant for our leaders. Measure if our messages are resonating in-market and monitor the health of our market share and awareness levels
• Be an expert in Klaviyo's product, features, competitors, and customers to ensure that all deliverables resonate with the target audience and are on-brand
• Build trusting relationships and credibility, using strong communication and influence skills to partner with stakeholders to improve decision-making and outcomes, both locally and globally

Success Looks Like:

• Achieving regional business acquisition objectives across all segments and customer growth
• Deliver the brand performance required to strengthen our position and build greater awareness
• Excellent integrated funnel performance aligned to local and global programs

Who You Are:

• 12+ years of experience building and scaling brand marketing efforts for a B2B SaaS company
• Experience as a Brand Marketing leader that has a strategic mindset and strong ability to execute
• Experience owning metrics and KPIs across a range of marketing activities
• An innovative thinker, with experience in executing strategic brand programs that are targeted, consistent, actionable and integrated across marketing
• You're a do-er, even at your level of expertise. You aren't afraid to get your hands dirty, handle the logistics, and be the one directly pitching Klaviyo in the field. You're a known face of Klaviyo building our brand through your understanding and passion for our product and customers
• Someone who thrives in a fast-paced environment and takes responsibility for the success of their function and delivering results
• Possess the ability to ground your decisions with data, metrics and customer insights.
• You've worked for a B2B SaaS company before and are comfortable being held to brand awareness and site traffic metrics, but when possible, can attribute your work to MQLs and Revenue. You also know what Brand table stakes are in B2B SaaS and can elevate our current programs to ensure we're on-par with or exceeding our competitors' Brand efforts
• Strong technical understanding of our industry, customer (Entrepreneur, SMBs, MM+) and product. You have a constant curiosity around learning more about each to ensure our brand is reflective of our product and resonates with our targets.
• Substantial experience partnering with sales and senior business executives internally as well as with customers/prospects to deliver sound results
• Comfortable with shifting priorities, timelines and goals. We are a company in its teenage years and evolving fast. At the helm of our brand you'll need to constantly bend and flex to meet the evolving needs of the business.
• Comfortable advising senior leadership and executives. You have subject-matter expertise in brand management and are comfortable flexing that knowledge.
• Ability to partner with creative teams (locally and globally, internal and external) to deliver great programs that are on-brand and clearly articulate Klaviyo's brand mission of empowering creators to own their destiny.
• Possess excellent people and project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines.
• Eligibility to work in Australia (specifically New South Wales) without restriction.

As part of the Klaviyo team you will be looked after with some great benefits, including private health cover for you and discounted for your household, financial and professional coaching, a generous annual learning allowance ($4.2k AUSD), 22 weeks maternity leave full pay primary caregiver leave (16 week secondary), unlimited holiday and free books (yes, any books!) to name a few.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law

Base Pay Range in Local Currency:

$200,000 - $300,000 AUD

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star:
delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE:
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