Digital Marketing Executive - Loyalty

Our Digital Marketing team is growing! We're looking for a Digital Marketing Executive - Loyalty to work with an array of internal teams across marketing, eCommerce, and retail teams to ensure successful end-to-end loyalty program strategy execution.

So, what goes in to making that happen?

• Supporting strategy implementation through assist in executing the digital marketing strategies for the loyalty program as developed by the Loyalty Specialist, ensuring they align with the overall business objectives
• Campaign management, working with the Loyalty Specialist to develop and execute loyalty program campaigns across all digital marketing channels
• Cross-functional collaboration with the wider marketing, eCommerce and retail teams to ensure integrated and consistent messaging across all channels
• Content creation and execution, developing engaging content for digital channels including email, social media, and the web, tailored to promote the loyalty program effectively
• Paid media coordination with the media agency to provide detailed briefs for paid media campaigns related to the loyalty program
• Member engagement through collaborating with the global digital team to create compelling member engagement initiatives to be implemented across ASICS apps
• Coordinate with external partners and vendors as required for various loyalty marketing activities and campaigns
• Working with the Social Media Specialist to grow the loyalty program's presence on social media platforms, engaging with members and creating relevant content
• Regularly monitor and report on the performance of digital marketing activities using analytics tools, providing insights and recommendations
• Conducting research on market trends, competitor activities, and customer behavior to identify opportunities for loyalty program growth
• Gathering and analysis of member feedback, working towards continuous improvement of the loyalty program offerings
• Ensuring all marketing activities are in line with brand guidelines and comply with relevant legal and regulatory standards

In return, we offer:

• A permanent full-time opportunity
• Competitive salary + bonus + leave loading + paid parental leave
• Flexible hybrid work options
• Convenient Marsden Park location in a new head office facility, closely connected to the M7, with ample free parking
• Free onsite gym and personal training sessions
• Generous staff discount - 25% off wholesale!
• A collaborative, supportive and high performing team culture
• Opportunities to give back through community and team events

That's enough about us! Here's what we hope to see from you:

• 3+ years' experience in digital marketing and loyalty for B2C, ideally in the retail space
• Experience in briefing and managing end-to-end digital marketing campaigns across owned, earned and paid media channels
• Intermediate Word, Excel and PowerPoint skillset
• Sound knowledge of Adobe Photoshop
• Familiarity with Google Analytics and digital reporting dashboards
• Ability to develop strong mutually trusting relationships with internal and external stakeholders
• Energetic and flexible individual who is accustomed to working in a fun, fast paced environment and has proven capacity to work well under pressure
• Alignment to our values of Respect, Courtesy, Persistence, Teamwork, Preparation and Learning from Failure

At ASICS, we work together as one team to bring a performance mindset to life everyday - Move your body, move your mind, move your career. Apply Today!

ASICS is proud to be an Equal Employment Opportunity employer, where everyone's ideas and contributions are respected. We are committed to engaging a diverse workforce, and our hiring decisions are made with the best candidate for the role at the forefront.We encourage people of all ages, abilities, and cultural backgrounds to apply to join our team.