Digital Communications Advisor

Monday, 15 April 2024

About the company

The Royal Australasian College of Surgeons (RACS) is a not for profit, membership-based organisation leading the way in surgical performance, professionalism and patient care in Australia and New Zealand.

With service to our members at the forefront of our business, we support ongoing learning and development for our surgical workforce of more than 7,000 surgeons and 1,300 surgical trainees and Specialist International Medical Graduates.

RACS is on an exciting journey to transform the way our members engage with us by making improvements across many aspects of the College - from learning and development to technology and governance. We are focusing on collaboration and innovation to better serve our members and to enhance the contribution of surgeons to the community.

About the role

This role manages the communications across the College's digital communications channels. These include the website, social media and email marketing.

It involves content creation as well as coordinating and advising content owners across the College on developing their content, scheduling it and best practice web publishing;
search engine optimisation (SEO) stewardship;
and monitoring and reporting.It oversees the digital strategy - ensuring digital content is in line with it and recommending improvements to the strategy based on reporting insights - and inputs into the development of the wider communication strategy.

This role will also assist with strategic and operational communications, implementing integrated communications and marketing plans to support objectives across digital, brand and member experience.

Skills and experience

- Experience in developing and implementing effective digital strategies.
- Demonstrated experience preparing high quality content for various target groups including digital content.
- Experience in engagement and segmentation of stakeholders through digital platforms.
- Experience in writing content for various print and electronic mediums.
- Experience working with a wide range of internal and external stakeholders and juggling their competing expectations and demands.
- Proven experience coordinating multiple projects on time and within budget.
- Sound skills in the analysis of data in the development of plans and recommendations of actions, including reporting.
- Clear and effective communication, presentation and written skills.
- Experience in web publishing - SiteCore, social media management, MS 365 (Word, Excel, PowerPoint, Outlook), Adobe Creative Suite, Google Analytics.

At our organisation, we are proud to have a positive impact on improving health outcomes in the community. Our people are especially important to us, we treat everyone fairly and are mindful of our colleagues and their wellbeing. Working at RACS, you will thrive in our environment where we recognise that we are all one team. Our employees are at their best when they have balance in their lives, so by joining our team you will have:

• flexibility to combine working from home with time spent in the office
• RACS Professional Development Framework (Grow at RACS)
• access to a wellbeing app
• additional, gifted leave at the end of the year
• access to online learning portal THRIVE with a catalogue of 89,000+ courses
• access to an Employee Assistance Program which includes counselling for personal and work-related issues, support for family members, legal support, career development and planning, nutrition &
  lifestyle advice as well as financial counselling

We genuinely care about our employees' health and wellbeing and encourage our people to bring their whole selves to work.

RACS is a child safe organisation. RACS recruitment and selection procedures reflect our commitment to the safety and protection of children in all our activities. As part of the selection process candidates are required to undergo a Police check, an anti-money laundering &
counter-terrorism checkand signing of our Child Safeguarding Policy &
Code of Conduct and RACS Workforce Conduct Policy.

How to apply?

To apply for this role please submit your application by clicking on the "
Apply Now' button to submit a cover letter, resume and answer the outlined selection criteria.

Please note we will be reviewing applications as they come in.

Enquiries can be directed to however, applications emailed to this address will not be accepted.

• RACS NSW Office, Suite 1, Level 26, Sydney, New South Wales, Australia
• RACS SA Office, 24 King William Street, Kent Town, South Australia, Australia
• RACS VIC Office, 250-290 Spring Street, East Melbourne, Victoria, Australia
• RACS WA Office, Suite1, Ground Floor, Claremont, Western Australia, Australia