Customer And Product Marketing Lead

Customer and Product Marketing Lead page is loaded Customer and Product Marketing Lead Apply locations Sydney, NSW time type Full time posted on Posted 9 Days Ago job requisition id JR18 Why work for Tyro We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture. Tyros are a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses. Take a look here what it's like to work at Tyro What's the opportunity?

Tyro are looking for a Customer and Product Marketing lead for a 12-month fixed term contract. In this role y ou will be accountable for blending Product Marketing and Customer Marketing to shape the direction, culture, and vision of our Marketing Department while embodying Tyro's core values.

In this position, you will champion both our products and our customers, play a central role in crafting and executing strategies for aggressive growth and enhanced customer relationships. By utilising a segment-based approach, you'll have the autonomy to devise plans that cover the entire customer lifecycle, from initial engagement to upselling, cross-selling, and retention.

Key responsibilities include;

• Lead annual product marketing and CRM strategies to achieve Tyro targets, overseeing team development and execution.
• Conduct market research and analysis to inform segmentation, product development, and growth strategies.
• Define product positioning, messaging, and pricing strategies, in collaboration with other teams.
• Drive go-to-market strategies for product launches, coordinating with stakeholders and ensuring clear communication within the marketing department.
• Manage product messaging, collateral updates, and customer communications for seamless launches.
• Define and act upon metrics influencing end-to-end customer behavior, utilizing various channels and technologies.
• Support marketing department operations as a member of the marketing leadership team, fostering growth and development within Tyro.

What you will bring:

• Extensive commercial experience in product/ customer marketing and customer communications, preferably in financial services
• Strong understanding of business or retail banking products (Deposits, Payments, Loans ).
• Proven ability to manage multiple stakeholders, influence at all levels, and work within cross-functional teams
• Sound commercial acumen, including experience with marketing and customer data analysis/reporting, and intermediate proficiency in Martech platforms

Even better if

• ADMA or similar marketing accreditation
• Understanding of B2B, SME, or fintech market in Australia
• Background in a customer champion or experience role

Perks &
Benefits

We offer some amazing employee benefits such as a flexible working environment with a mix of in-office and remote working, learning &
development opportunities for professional and personal development, 16 weeks paid primary carers leave, 12 weeks paid secondary carers leave, annual team based volunteer day, novated leasing, social events which includes multiple craft beer kegs (selection of beers carefully selected by our beer connoisseurs), wide selection of wine, variety of snacks and a ping pong table, selection of board and video games and many more!

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Launching in 2003, Tyro has grown to become Australia's largest EFTPOS provider of all ADIs outside the big four banks. With over 600 staff, $34 billion in transactions in FY22, we're much more than an EFTPOS provider - Tyro is an Australian bank and operates under the supervision of the Australian Prudential Regulation Authority (APRA). With 10 industry firsts to market, Tyro is a leader in credit, debit and EFTPOS card acquiring, Medicare and private health fund claiming and rebating services to Australian businesses.

Take a look here what it's like to work at Tyro Values

Wow the Customer - We love our customers and we want them to love us too.
Be Good - We're open and transparent, and we do the right thing - even when nobody's watching or it's really hard.
Commit to Greatness - We think big, move fast and dare to be different. We're always asking "
What's next?"
Stay Hungry - We ooze passion and determination and we play as a team to win.
Win Together - We are a united team. With growth mindsets and without ego, we embrace diversity to collaborate, innovate and accelerate.