Account Director

Playground xyz, a GumGum company, is an advertising technology business and leader in attention measurement and optimisation. We're headquartered in Sydney, Australia, and have offices in Singapore, the United Kingdom, and the United States.

We're on a mission to master the art and science of maximising attention, helping brands capture attention like never before. We've developed the world's first AI tech stack that measures how long people look at ads (we call it Attention Time), verified with real, opt-in eye-tracking data. With our Attention Intelligence Platform (AIP), we're transforming the way that digital media is measured, bought, and sold.

Our technology is used by some of the biggest brands across the globe, the world's biggest agencies, and major publishers. We're a passionate, enthusiastic team who are genuinely spending our days doing what we love the most - creating new disruptive technologies and products for our partners.

The Account Director role is an individual contributor responsible for prospecting and closing sales in GumGum's Market Leading Contextual Advertising platform. Reporting to the Head of Sales, VIC, this role is responsible for developing key relationships within large and mid-size agencies with occasional managerial guidance on client calls. We require this role to work relatively autonomously while being supported by a cross-functional pre-sales team.

Account Directors have experience and deep knowledge of the online media landscape, and the advertising community and have at least 4+ years of digital media experience. The Account Director uses existing processes to solve a variety of challenging problems to deliver for clients. The role is required to apply independent judgment and discretion to select appropriate options from GumGum's defined and proven products.

Note:
GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

What You'll Achieve

• Drive revenue for Victoria - Responsible for a book of business driving revenue and new business in Victoria. This role is responsible for prospecting and maintaining a suite of tier 1 Victorian agencies.
• Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing-driven leads
• Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP's, client entertainment and out of the box sales solutions
• Upsell Current Clients in Current and New Products - Provide market insight into the display and video offerings by generating sales specifically from key brands and agencies. Support the roll out of Verity in 2024 and provide market insights from clients
• Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals.
• Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients' needs
• Internal Collaboration - Work with the Account Manager and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.
• Any additional role-specific ad-hoc tasks as required by the company.

Skills You'll Bring

• Bachelor's Degree in Media or Marketing/Advertising field
• Ideally 4+ years of selling experience in digital advertising sales
• Experience managing a large book of business
• Must have strong selling experience and track record of hitting or exceeding sales targets
• Programmatic experience required
• Strong strategic relationships across Victorian global holdcos, ideally with a skew towards Publicis and GroupM
• Proficient in SalesForce (is comfortable logging meetings, calls, pulling reports, etc.)
• PowerPoint, Excel and Word skills a must
• Must possess superb written and verbal communication skills
• Strong and strategic relationship building with clients
• Attention to detail and organization in daily tasks
• Quick at problem solving internally and externally while managing stakeholders through the process
• Fundamental understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.)
• Applies analytical skills to interpret data and uses independent judgment and discretion in developing solutions to a variety of work problems
• Hungry and motivated and passionate about our product
• Outgoing and can build and maintain/grow client relationships at all levels
• Proactive (not reactive) in approach
• Sense of urgency in everything they do
• Flexible and have the ability to adjust quickly to changing demands or strategies
• Open to feedback
• Open and adapts to change and innovation
• Creative and think outside the box and be strategic
• Continue to grow both GumGum and industry knowledge
• Must be a highly motivated team player

What We Offer

• Learn about our benefits &
  perks package at. If you'd like additional information, your recruiter can share more specifics during the hiring process!

Awards

• Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
• 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at and Best Midsize Places to Work in Los Angeles, CA at
• Ad Exchanger Programmatic Power Player 2022 and 2021
• CTO Hero Award of OTT.X 2023
• Digiday Media Awards Europe finalist 2022 and 2021
• Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
• Gold Award at the IAB Mixx Awards in Belgium in the "
  Best Use of Advertising Technology"
  category
• The Drum Award Digital Advertising:
  Game-changing Technology for Domino's case study

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